Privacy Policy

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Last Updated: February 4, 2026

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website and use our certification training services.

1. Information We Collect

1.1 Information You Provide

When you fill out our consultation request form, we collect:

• Contact Information: Full name, email address, phone number (WhatsApp)
• Professional Information: Certification of interest, target exam timeline
• Optional Information: Any additional message or questions you provide
• Consent Record: Timestamp of your consent to receive communications

1.2 Automatically Collected Information

When you visit our website, we automatically collect:

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on pages, referring website
• Marketing Data: UTM parameters (source, medium, campaign), click IDs (GCLID, FBCLID)
• Cookie Data: Information stored via cookies and similar technologies

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 To Provide Services

• Schedule and conduct your free 30-minute consultation
• Create personalized study plans and recommendations
• Match you with appropriate mentors
• Communicate about your certification journey

2.2 To Improve Our Services

• Analyze website usage and performance
• Understand which certifications are most popular
• Improve user experience and website functionality
• Develop new features and services

2.3 For Marketing and Communications

• Send you information about our services (with your consent)
• Provide updates on certification programs
• Share educational content and resources
• Measure the effectiveness of our marketing campaigns

3. Data Storage and Security

3.1 Where We Store Your Data

Your information is stored in:

• Zoho CRM: Contact information, consultation details, and communication history
• Google Analytics: Website usage and interaction data (anonymized)
• Marketing Platforms: Campaign performance data (Meta, LinkedIn)

3.2 How We Protect Your Data

• Industry-standard encryption (SSL/TLS) for data transmission
• Secure data centers with restricted access
• Regular security audits and updates
• Limited employee access on a need-to-know basis
• Strong password policies and authentication

3.3 Data Retention

We retain your personal information for:

• Active Leads: Until you request deletion or 3 years of inactivity
• Clients: For the duration of our relationship plus 7 years (for legal compliance)
• Marketing Data: Up to 2 years from collection
• Website Analytics: Up to 26 months (Google Analytics default)

4. Third-Party Services

We use the following third-party services that may collect and process your data:

4.1 CRM and Communication

• Zoho CRM: Customer relationship management and lead tracking
• WhatsApp Business API: Instant messaging communication (via WATI/Interakt/Twilio)

4.2 Analytics and Tracking

• Google Analytics 4: Website traffic and user behavior analysis
• Google Tag Manager: Tag and tracking management
• Meta Pixel (Facebook): Ad performance tracking
• LinkedIn Insight Tag: LinkedIn campaign tracking

4.3 Third-Party Links

Our website may contain links to third-party websites (e.g., certification bodies, study resources). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

5. Your Rights (US Compliance)

5.1 California Residents (CCPA)

If you are a California resident, you have the right to:

• Know: What personal information we collect and how we use it
• Access: Request a copy of your personal information
• Delete: Request deletion of your personal information
• Opt-Out: Opt out of the "sale" of personal information (we do not sell data)
• Non-Discrimination: Not be discriminated against for exercising your rights

5.2 All US Residents

Regardless of your state, you can:

• Update Information: Request corrections to your personal information
• Unsubscribe: Opt out of marketing communications at any time
• Request Information: Ask questions about how we handle your data
• Withdraw Consent: Withdraw consent for data processing (where applicable)

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve website performance and functionality
• Deliver personalized content and advertising
• Measure marketing campaign effectiveness

You can control cookie settings through your browser. However, disabling cookies may affect website functionality.

7. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our practices
• Legal or regulatory requirements
• New features or services
• User feedback

We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notification (for material changes)

9. International Data Transfers

While our services are primarily targeted at US professionals, your information may be processed in servers located outside the United States. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

10. Do Not Track Signals

Some browsers support "Do Not Track" signals. Currently, there is no industry standard for how to respond to these signals. We do not currently respond to Do Not Track signals, but we respect your privacy choices.